CONTENTS

    Truckload Demand Impacted by Tariffs and Manufacturing weakness

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    Sancia
    ·June 19, 2025
    ·10 min read
    Truckload demand impacted by tariffs and manufacturing weakness
    Image Source: Pixabay

    Tariffs and manufacturing slowdowns create significant challenges in the logistics industry. Truckload demand drops as factories reduce output and global trade faces new barriers. Lower freight volumes push rates down and force both carriers and shippers to rethink their strategies. Logistics professionals and business leaders need clear insight into these rapid changes to stay competitive.

    Key Takeaways

    • Tariffs increase costs and reduce truckload demand by slowing factory production and lowering freight volumes.

    • Manufacturing slowdowns cause fewer shipments, leading to lower truckload rates and excess trucking capacity.

    • Some industries like automotive and electronics face the biggest challenges, while consumer staples and medical supplies remain more stable.

    • Advanced technology and smart logistics platforms help companies adapt quickly to changing market conditions and keep supply chains efficient.

    • Staying informed about market trends and using data-driven forecasting improves decision-making and helps manage risks in a volatile truckload market.

    Tariffs and Truckload

    Tariffs and Truckload
    Image Source: unsplash

    Freight Volume Changes

    Tariffs have created new challenges for the freight industry. Recent data shows a clear link between tariff increases and lower truckload demand. The following table summarizes the estimated impact of different tariff levels on truckload volumes:

    Tariff Increase Level

    Estimated Reduction in Truckload Demand

    1%

    0.15% or more

    10%

    2%

    18% to 28%

    4% to 6%

    Ports like Los Angeles have seen sharp declines in freight volumes. In May, cargo volumes dropped 5% year-over-year and 19% compared to April. Truckers now haul fewer containers each day, moving from four or five loads to just two or three after new tariffs took effect. May 2025 marked the lowest cargo output at the port in over two years. This decline is directly tied to tariff policies and trade uncertainty.

    Several factors contribute to these changes:

    1. Booking volumes have dropped, and cancellations have increased on U.S. inbound trade lanes.

    2. Companies built up inventory before tariffs but paused new orders, causing freight demand to fluctuate.

    3. Lower container bookings forced carriers to redeploy vessels, which disrupted logistics and increased complexity.

    4. Subdued import flows led to container imbalances and port congestion, making trucking operations more difficult and costly.

    JUSDA helps clients manage these challenges. The company uses its global network and advanced technology to handle customs, cross-border logistics, and changing trade policies. JUSDA’s expertise ensures that shipments move smoothly, even when tariffs disrupt normal trade flows.

    Rate and Pricing Effects

    Tariffs do not only reduce freight volumes. They also affect rates and pricing across the trucking industry. The following table highlights recent trends in pricing and market indicators:

    Statistic / Indicator

    Description / Impact on Trucking Models

    LTL pricing at record levels (PPI at 259)

    LTL carriers keep pricing power despite demand swings

    LTL rates up 12.1% since July 2023, 4.9% year-over-year

    Tight capacity and contract renewals amid tariff uncertainty

    Truckload PPI fell in April 2025, now 24.6% below May 2022 high

    Truckload market remains soft due to excess capacity and tariff-driven demand suppression

    Class 8 truck sales down 9.4% year-over-year in Q1 2025; April bookings down 52.1%

    Tariff pressures and market uncertainty slow new truck orders

    Major truck manufacturers cut 2025 outlooks

    Industry-wide caution and reduced investment due to tariffs

    Retailers raising prices due to tariffs

    Cost increases ripple through supply chains, affecting freight demand and pricing

    Truckload rates have dropped as demand softened. The market now faces an oversupply of trucks, which pushes spot rates down. At the same time, LTL (less-than-truckload) carriers have kept pricing power because of tight capacity and recent exits by major players. Analysts note that tariff uncertainty delays demand recovery and makes shippers more cautious.

    Retailers have responded by raising prices to cover higher costs. This move further reduces consumer demand, which lowers the volume of goods that need transportation. Truckload volumes and rates slipped in April 2025, and new truck orders fell sharply. Major truck manufacturers have cut their outlooks for 2025, citing tariffs and rising input costs.

    JUSDA supports clients during these market shifts. The company provides real-time visibility, customs expertise, and flexible logistics solutions. JUSDA’s technology helps shippers adjust quickly to changing rates and demand, keeping supply chains efficient and cost-effective.

    Manufacturing Impact

    Manufacturing Impact
    Image Source: pexels

    Production Slowdown

    Major manufacturers have faced a sharp decline in production due to weak demand and ongoing tariff pressures. Companies like Daimler and Volvo have both lowered their outlooks for 2025, citing reduced orders and higher costs. This trend is not limited to the automotive sector. Food, beverage, tobacco products, transportation equipment, and chemical products have all reported strong production declines.

    The following table summarizes key indicators from recent manufacturing reports:

    Indicator

    Reported Value

    Interpretation

    Production Index (May)

    45.4%

    Indicates ~55% slowdown (below 50% = contraction)

    Production Index (April)

    44.0%

    Slightly worse contraction than May

    Manufacturing PMI

    48.5%

    Confirms contraction in manufacturing

    New Orders Index

    47.6%

    Contracted for 4th month, indicating weakening demand

    Employment Index

    46.8%

    Continued contraction, workforce reductions

    Inventories Index

    46.7%

    Entered contraction territory

    Bar chart showing production slowdown percentages among manufacturers

    Susan Spence, Chair of the ISM Manufacturing Business Survey Committee, reported that 57% of the manufacturing sector’s GDP contracted in May 2025, up from 41% in April. This means that more than half of the sector now faces a slowdown. As factories cut output, fewer goods move through the supply chain. This leads to less freight available for carriers and a direct drop in truckload demand.

    Supply Chain Adjustments

    Manufacturers have responded to these challenges by making significant changes to their supply chains. Many now use advanced predictive analytics and AI-based systems to improve demand forecasting and supply chain visibility. These tools help companies react quickly to changing market conditions and reduce operational risks.

    Key trends in supply chain adjustments include:

    • Adoption of real-time data and scenario modeling for better demand planning.

    • Shift towards nearshoring and friend-shoring to reduce geographic and political risks.

    • Use of predictive maintenance, which has led to a 30-50% reduction in machine downtime and a 10-40% reduction in maintenance costs.

    • Closer monitoring of key performance indicators such as stock holding, fill rate, and supplier performance.

    Note: Manufacturers now focus on building data-driven, technology-enabled, and geographically diversified supply chains. This approach helps them stay resilient during periods of uncertainty.

    JUSDA supports manufacturers facing these global challenges. The company offers integrated supply chain management solutions that use AI, cloud computing, and blockchain. JUSDA’s platform connects procurement, transportation, customs, and warehousing into one seamless system. This allows manufacturers to manage complex global operations, reduce costs, and maintain efficiency even as market conditions shift. By leveraging JUSDA’s expertise, manufacturers can adapt quickly to new trade policies and production changes, keeping their supply chains strong and responsive.

    JUSDA Solutions

    To provide you with professional solutions and quotations.

    Regional and Sector Trends

    Hardest-Hit Areas

    Truckload demand does not fall evenly across all regions or industries. Some areas and sectors feel the impact of tariffs and manufacturing weakness more than others.

    • Load-to-truck ratios show that freight demand fluctuates by region. Some areas see slight increases during produce season, but most regions experience lower demand.

    • Order levels for Class 8 trucks have dropped to multi-year lows. This signals a sharp decline in demand for heavy-duty vehicles, especially in North America.

    • Build rates for Class 8 trucks have also declined. Fleets adjust capacity to match weaker freight volumes.

    • Trailer production has risen slightly, but new orders remain weak. Dry van trailers, in particular, see soft demand.

    • Spot rate volatility remains high. Rates stay flat overall, but some regions get temporary support from seasonal produce shipments.

    • Tariff-related costs, such as an extra $360 per Class 8 truck and $570 or more per trailer, put pressure on fleet budgets and margins.

    • Economic and regulatory changes, including new EPA rules, add to uncertainty and slow demand in many regions.

    Industries like automotive and electronics face the greatest challenges. These sectors depend on global supply chains and feel the effects of tariffs and production slowdowns first. JUSDA’s global network and industry-specific solutions help clients in these sectors manage customs, inventory, and transportation, even when market conditions shift.

    Resilient Sectors

    Some sectors show strong resilience despite market headwinds. Large carriers such as Werner and XPO win new contracts and improve margins by managing costs and building strong relationships with shippers. Werner, for example, secured over 200 trucks in new contracts and increased revenue per mile in its one-way truckload segment. XPO improved margins in its LTL segment and reduced transportation costs.

    Sectors that focus on consumer staples, medical supplies, and regional contract freight maintain more stable truckload demand. Carriers in these areas often secure contract lanes and use technology to improve efficiency. Flatbed freight metrics remain strong, even as dry van and refrigerated rates weaken. Small carriers keep capacity stable, though they face risks from low rates and rising costs.

    JUSDA supports resilient sectors with tailored solutions. The company’s JusLink platform uses IoT, cloud computing, and big data to help clients optimize routes, manage inventory, and respond quickly to market changes. JUSDA’s expertise ensures that clients in both hard-hit and resilient sectors can adapt and thrive in a changing logistics landscape.

    JUSDA Case Study

    Smart Logistics Platform

    JUSDA’s Supply Chain Management Collaboration Platform gives manufacturers a powerful tool to handle global changes. The platform uses AI, cloud computing, and blockchain to connect every part of the supply chain. Manufacturers gain real-time visibility, faster decision-making, and better risk management. The system links procurement, transportation, customs, and warehousing into one seamless process.

    Smart logistics platforms like JUSDA’s deliver measurable improvements. The following table shows how advanced technology boosts supply chain performance:

    Metric / Technology

    Improvement / Impact

    Description

    Picking time per order

    Reduced by 75%

    RFID and AI optimize picking speed and location.

    Order picking accuracy

    Over 99%

    Automation and neural networks minimize errors.

    Warehouse operational efficiency

    Tripled efficiency

    Robotics handle most warehouse tasks.

    Operational cost reduction

    15% to 30%

    Automation lowers labor and expenses.

    Delivery time improvement

    20% to 40%

    AI-driven route planning speeds up deliveries.

    JUSDA’s platform also uses AI-powered dashcams and route optimization to improve fleet safety and reduce fuel use. These features help companies save money and deliver goods on time.

    Customer Success Story

    A leading Chinese manufacturer faced complex global supply chain challenges. They struggled with overseas procurement, customs differences, and high inventory costs. JUSDA introduced its Supply Chain Management Collaboration Platform to solve these problems.

    The platform brought several benefits:

    • Real-time tracking and transparency for every shipment.

    • AI-driven demand forecasting and inventory management.

    • Automated customs and warehouse operations.

    • Seamless integration with ERP, TMS, and WMS systems.

    The manufacturer saw a sharp drop in manual work and errors. Inventory costs fell, and global expansion became easier. JUSDA’s technology helped the company standardize processes, improve efficiency, and respond quickly to market changes. Today, the manufacturer uses JUSDA’s platform to manage global operations with confidence and agility.

    Market Outlook

    Demand Forecast

    Experts predict that the truckload market will remain volatile through the rest of 2025. RXO’s Q2 2025 forecast shows a 9.1% year-over-year increase in spot rates and a 1.4% rise in contract rates from Q1 2024. Analysts point to a fragile balance between available trucks and freight, with inflation and trade policy changes adding more uncertainty. Economic factors like GDP contraction and shifting trade rules will likely keep demand unpredictable.

    To make sense of these trends, companies use several forecasting methods:

    • Regression analysis helps measure how pricing and seasonality affect demand.

    • Time series analysis looks at past sales to spot patterns.

    • Causal models link demand to outside factors, such as economic news.

    • Machine learning models use real-time data to adjust forecasts quickly.

    • Exponential smoothing and moving averages help identify long-term trends.

    Machine learning models now play a key role. They combine historical demand, delivery schedules, and real-time data like weather and traffic. This approach helps companies predict delivery times and allocate vehicles more accurately. Dynamic forecasting models update as new data arrives, helping logistics teams respond to sudden changes.

    Industry Response

    Logistics professionals adapt to these market shifts by investing in technology and smarter processes. Many now use artificial intelligence to sense risks and opportunities, automate routine tasks, and optimize routes. AI improves decision-making and supply chain visibility, making it easier to react to changing demand.

    Note: Companies with strong AI systems and good data quality see better logistics performance and faster adaptation to market changes.

    Firms also focus on accountability and responsible use of technology. In regions with strong tech and regulatory support, logistics teams can move faster and stay competitive. As the market evolves, professionals should monitor key indicators such as spot and contract rates, capacity trends, and regulatory updates. Staying agile and informed will help companies manage risk and seize new opportunities in the truckload market.

    Truckload demand continues to decline as tariffs and manufacturing weakness reshape the logistics landscape. Key industry data shows that higher vehicle costs, production halts, and reduced chemical demand all contribute to lower shipment volumes.

    • Ford faced a $2.5 billion cost impact from tariffs.

    • Stellantis paused production for two weeks in Canada.

    • Axalta Coating Systems lowered its 2025 sales guidance due to a $50 million tariff charge.

    Logistics professionals should monitor these indicators and leverage advanced supply chain solutions like JUSDA to stay agile as market conditions change.

    FAQ

    What causes truckload demand to drop during tariff increases?

    Tariffs raise costs for imported goods. Companies order fewer products. Factories slow production. Fewer goods move through supply chains. Truckload demand falls as a result.

    How do manufacturing slowdowns affect freight rates?

    Manufacturing slowdowns mean fewer shipments. Carriers compete for less freight. Rates often drop. Some regions may see temporary rate increases during busy seasons.

    Which industries feel the biggest impact from tariffs and weak manufacturing?

    Automotive and electronics industries feel the largest impact. These sectors rely on global supply chains. Tariffs and slowdowns disrupt their operations first.

    How does JUSDA help companies manage these challenges?

    JUSDA uses advanced technology and a global network. The company offers real-time tracking, customs support, and smart logistics platforms. Clients adapt quickly to market changes and keep supply chains efficient.

    See Also

    Understanding Inflation Effects On Global Supply Chain Challenges

    Analyzing Emerging Trends In Logistics Risk Management

    Enhancing Supply Chain Efficiency In High-Tech Manufacturing

    Maximizing Performance Within The Automotive Supply Chain

    Addressing Global Supply Chain Growth And Expansion Issues

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