There are four main types of supply chain open platform models in market: the socialized logistics open platform model represented by Cainiao; the self-support supply chain open model represented by Jingdong; the express and integrated service platform model represented by SF Express. Among them, Cainiao, Jingdong and SF Express are well-known in the industry, while JUSDA is quite unfamiliar to many people. Compared with other logistics enterprises, JUSDA indeed has its own unique features in providing lean supply chain management services for manufacturing industry. It calls itself “a supply chain management enterprise specializing in optimization for enterprises”.

 

 

At the gate of the office building of JUSDA, there stands a guide board engraved with a sign of “JUSDA Supply Chain Management”. The English translation of the enterprise name is “JUSDA” instead of Chinese transliteration like most enterprises. Actually the LOGO portfolio of JUSDA contains profound meaning and far-reaching significance.

 

 

JIT in JUSDA represents “Just in time”, the core idea of Supply Chain Management; JUSDA implies that the goods will be delivered not too early or too late, just at the perfect time; connection between D and A means close connection to customers; concise smooth yellow gradient band shows all links of the supply chain are perfectly linked and it is more a symbol of JUSDA heading for a new future.

 

In the most prominent place at the office corridor of JUSDA, there is a slogan, “Always Exceeding Customer Expectations”. The person in charge of JUSDA explained, “It means that not only the service JUSDA provides must meet the basic needs of customers, but the quality of each service must meet and exceed customer expectations. JUSDA believes that only by treating customers as partners rather than emphasizing the relationship between Party A and Party B, can we really understand customers’ problems and help them to develop the best supply chain management solution.”

 

When we go deep into the past and present of JUSDA, we can deeply understand the weight of this slogan and its meaning. Different from many logistics and supply chain enterprises in the industry that started up at home, JUSDA has the global genes since its birth. Over the past 18 years, JUSDA has been serving world-class enterprises such as Foxconn, Apple, Samsung, Sharp, Nokia, Cisco, etc., having experienced a precise understanding of the problems of target industries and target customers. With the efficient, collaborative and professional supply chain management capabilities recognized by customers, it is not difficult to understand why today, JUSDA’s pace of globalization is still solid and steady, and it rarely encounters the environmental inadaptability as well as other problems faced by most enterprises expanding abroad.

 

With the enterprise concept of “Always Exceeding Customer Expectations”, JUSDA is not oriented to be a logistics company that provides traditional operations, but a supply chain platform management enterprise that truly achieves six-in-one integrating technology flow, information flow, cash flow, people flow, logistics and process flow. For the concept of “six-in-one” JUSDA adopts, in which the technical flow, information flow and cash flow are virtual, while people flow, logistics and process flow are real, the virtual-real combination and interconnection truly reflects the value of supply chain management, implying that JUSDA provides not only the connection to goods, but also the all-round services of technology and business.

 

 

The value of the lean supply chain management of JUSDA is to go deep into the research on customer enterprises, fully understand the problems of enterprise supply chain management, help enterprises optimize all links in the supply chain, and provide lean management solutions throughout the supply chain, in order to reduce the costs of warehousing, transportation and distribution and reduce manpower expenditure, and to truly help enterprises to be “optimization”, thus realizing the transformation to lean production.

 

JUSDA believes that the requirement of lean supply chain management on cooperation between upstream and downstream enterprises is not simply imposing inventory and costs on suppliers. Among the customers served by JUSDA, many are giants of manufacturing industry. For a 100-billion-level manufacturing enterprise, if the goods stay in warehouse for one more day, it may lead to increase in production costs, and even 0.1% of inventory cost will also be a great waste to the enterprise. Cost reduction should also be extended from the manufacturer to the entire supply chain. If the cost is only transferred to the upstream of the supply chain and the supplier is pushed to find a way to cut the cost, it is also not conducive to the improvement of the entire supply chain and the total cost cannot be reduced. Therefore, it is also impossible to fundamentally realize the “optimization” for the enterprise.

 

In the future, the cooperation among enterprises will be complementary in resources and advantages, and they will cooperate with each other rather than developing alone. Based on the intelligent supply chain system, the intelligent supply chain real-time collaborative platform that JUSDA is making efforts to build can fully support the supply chain management and operation services of JUSDA’s own and external customer information systems, and can maximize the satisfaction of highly complex and changeable customer needs in the open multi-channel environment. With this platform, suppliers, manufacturers, service providers and customers can be integrated for cooperation, so that both or more parties can obtain more valuable information and data, to provide customers with more precise business decision analysis and more efficient use of resources. JUSDA hopes to work with customers, become the best partner to provide supply chain service solutions for customers, and eventually establish the ecosystem of the supply chain in combination with upstream and downstream resources.

 

JUSDA’s creation of real-time collaborative platform for its supply chain and the definition of its own role reflect the concept of “collaboration” in the current industry, and it is a higher-level and more visionary “collaboration”. Fundamentally speaking, this is the inevitable choice on the way forward for JUSDA adhering to the business philosophy of “Always Exceeding Customer Expectations”.

 

As the main supply chain management enterprise serving Foxconn Technology Group, JUSDA was out of Foxconn’s manufacturing industry, transforming from manufacturing to service industry, and developing from a logistics headquarters providing basic services in Foxconn Group to a more professional platform-based supply chain management enterprise with higher orientation today, which develops its business covering all over the world, and is very different from general logistics enterprises. It is really not easy, and the challenges encountered during this period cannot be imagined, but JUSDA has been constantly innovating, seeking change, iterating, evolving, and trying to change itself, to convey the value of lean supply chain to the society, and be a socially responsible enterprise. The Enterprise, which has been specializing in logistics and supply chains, will play an increasingly important role in promoting the opening and transformation of supply chains in China and even around the world in the future.