JUSDA Europe Launches Operations in Zrenjanin as Serbia Accelerates Its Rise as a New Logistics Hub
JUSDA Europe Launches Operations in Zrenjanin as Serbia Accelerates Its Rise as a New Logistics Hub
President of the Serbian Chamber of Commerce Meets with JUSDA Executives to Map Out a New Blueprint for Southeast Europe's Supply Chain
Belgrade / Zrenjanin, March 31, 2026 – Amid the profound evolution of the global supply chain landscape and the continuing surge of the "nearshoring" trend, Serbia, leveraging its unique geographical advantage as the main artery through Southeast Europe, is rapidly cementing its core position as a vital connecting point between Europe and global markets.
In line with this trend, JUSDA Europe has officially announced the launch of its operations in Serbia, establishing a new regional logistics centre in Zrenjanin. Designed to comprehensively cover and serve the entire Southeast European market, this move not only perfects JUSDA’s regional footprint but also significantly boosts Serbia’s comprehensive logistics capacity, further solidifying its strategic foundation as a key industrial, commercial, and supply chain hub.
High-Level Meeting Forges Consensus to Fully Empower Local Serbian Industries
JUSDA’s entry into the Serbian market has garnered significant attention from the local business community. Petr Škoda, CEO of JUSDA Europe, held a high-level meeting with Marko Čadež, President of the Chamber of Commerce and Industry of Serbia, in the capital city of Belgrade. The two parties engaged in core discussions centered on Serbia's rise as a strategic hub for industry and logistics, as well as opportunities for deep cooperation in future supply chain development.
President Čadež extended a warm welcome and expressed strong support for JUSDA's arrival. He pointed out that JUSDA's presence will have a profound and positive impact on Serbia's business environment, empowering nearly all core industries. From automotive manufacturing and the chemical industry to food processing—particularly in the time-sensitive transport of fruits and vegetables—sectors across the board will see a significant boost in efficiency.
Riding the Nearshoring Wave: The New JUSDA SEE Project Begins Operations
Responding to the European market's growing demand for shorter delivery times, enhanced supply chain resilience, and the nearshoring model, JUSDA has officially launched the new JUSDA SEE project in Zrenjanin. Currently, the modern logistics centre under this project is fully operational, capable of providing customers with one-stop, end-to-end comprehensive supply chain solutions, including warehousing and transportation.
Discussing this strategic layout, Petr Škoda, CEO of JUSDA Europe, stated: "Serbia represents a strategic pivot for our continued growth in Europe. Thanks to our new base in Zrenjanin, we can offer our customers faster and more flexible services, while strongly supporting the construction and development of efficient supply chains across the entire region."
Focusing on Infrastructure Upgrades to Build an International Logistics Artery
In the vision for deepened cooperation, macro-infrastructure development emerged as a key topic. Čadež emphasized that to attract new international freight flows and position Serbia as the core distribution centre for the region and beyond, the country is heavily investing in its infrastructure and logistics capabilities. He particularly highlighted that strengthening transport infrastructure—especially the railway sector—is crucial and forms the foundation for ensuring Serbia can meet the rapidly surging demand for logistics transportation.
JUSDA's professional services deeply align with Serbia's industrial upgrade needs, providing tailor-made supply chain solutions for a wide range of industries, including technology, automotive, retail, and manufacturing. Prior to the completion of the Zrenjanin centre, JUSDA Europe already operated its own modern warehouses in Pardubice, Kutná Hora, and Dašice in the Czech Republic. Additionally, the company holds multiple top-tier international certifications, including ISO 9001, ISO 14001, ISO 45001, and TAPA A, ensuring highly efficient, secure, and green, sustainable services.
The grand opening of the Zrenjanin regional logistics centre marks a critical step forward in the development of Southeast Europe's infrastructure, reaffirming the macro trend of production and logistics accelerating their shift closer to core European markets. With the deep-rooted presence of international giants like JUSDA, Serbia has firmly established its position as a core hub for international trade and industry in Southeast Europe, and is poised to play an increasingly irreplaceable role in the future global supply chain landscape.