JUSDA at CISCE 2026: New Opportunities for China–Serbia–Europe Supply Chain Cooperation

On June 22, 2026, the 4th China International Supply Chain Expo (CISCE) opened at the China International Exhibition Center (Shunyi Venue) in Beijing. As the world’s first national-level exhibition dedicated to supply chains, CISCE is becoming an important platform for global enterprises to deepen industrial and supply chain cooperation, expand into international markets, and strengthen supply chain resilience.

Under the theme “Connecting the World for a Shared Future,” this year’s CISCE focuses on open and collaborative development across global industrial and supply chains. The Expo features six major thematic chains — Digital Technology, Advanced Manufacturing, Green Agriculture, Healthy Life, Intelligent Vehicle, and Clean Energy — together with a dedicated Supply Chain Services section, bringing together companies and institutions from manufacturing, logistics, trade, technology, and investment sectors around the world.

On the opening day, the Serbian National Pavilion welcomed distinguished guests. H.E. Maja Stefanović, Ambassador of the Republic of Serbia to China, and Jagoda Lazarević, Minister of Internal and Foreign Trade of the Republic of Serbia, visited the pavilion, reflecting Serbia’s strong commitment to deepening economic and trade cooperation with China and strengthening its participation in global supply chain collaboration.

Coordinated by the Chamber of Commerce and Industry of Serbia (CCIS), JUSDA SEE joined companies including Beohemija and KAUMY CEE at the Expo, showcasing the capabilities and cooperation potential of Serbian businesses across logistics, manufacturing, trade, and regional distribution.

As JUSDA’s key business platform in Southeast Europe, JUSDA SEE leverages JUSDA’s global supply chain network and localized operational capabilities in Europe to provide customers with integrated services covering road, rail, ocean and air transportation, warehousing, customs clearance, supply chain optimization, and digital tracking.

Today, global supply chains are evolving from a primarily cost-driven model toward one that places greater emphasis on efficiency, resilience, compliance, and regional collaboration. Supported by its strategic geographic location, developing logistics infrastructure, and deepening economic and trade ties with China, Serbia is increasingly emerging as an important gateway connecting Asian and European markets.

JUSDA SEE’s participation in CISCE not only showcased JUSDA’s service capabilities across Southeast Europe, but also strengthened engagement with government institutions, industry organizations, manufacturing enterprises, and global partners.

Looking ahead, JUSDA will continue to leverage its global service network, regional presence in Europe, and digital supply chain capabilities to facilitate more efficient industrial collaboration between China, Serbia, and the broader European market. By doing so, JUSDA aims to help customers strengthen supply chain resilience, improve operational efficiency, and capture new opportunities arising from international cooperation.

From CISCE in Beijing to the markets of Southeast Europe, and from the Serbian National Pavilion to JUSDA’s global supply chain network, JUSDA will continue to connect global resources through strong regional capabilities and support international cooperation through localized services, contributing to the development of a more open, stable, and efficient global supply chain ecosystem.