Empowering Global Brand Expansion through Smart Supply Chains: From Local to Global
JUSDA Showcases China’s Intelligent Supply Chain Power at YSS 2025
At the 2025 International Youth Sustainability Innovation Summit (YSS 2025), during the “New Maritime Era: Intelligent Global Expansion Forum” held in Shenzhen, Steve Liang, Head of Global Solutions Center at JUSDA Supply Chain Management International Co., Ltd., delivered a keynote speech titled “Empowering Brand Globalization through Smart Supply Chains: From Local to Global.”
Supply Chain: The Core Competitiveness of Global Brands
Steve Liang opened by stating, “Behind every global brand lies an invisible Great Wall — the supply chain.”
He emphasized that brand globalization depends not only on product innovation but also on the efficiency and resilience of the supply chain. Chinese enterprises today face five key challenges: high logistics costs, complex warehousing systems, cross-border compliance barriers, weak brand localization, and limited after-sales service capabilities.
“Only by building a digitalized and intelligent global supply chain can brands truly transition from ‘manufacturing expansion’ to ‘value-driven globalization,’” Steve Liang concluded.
JUSDA: Building a New Paradigm for Global Smart Supply Chains
Steve Liang introduced JUSDA’s innovative concept of “Global Supply Chain as a Service”, enabling enterprises to flexibly access and orchestrate global logistics, warehousing, and compliance services — just like utilizing cloud computing.
The model consists of three core layers:
Smart Brain – AI algorithms forecast market trends, big data supports decision-making, and blockchain ensures end-to-end traceability.
Solid Backbone – Integrates first-mile logistics, overseas warehousing, and last-mile delivery for an efficient and transparent logistics network.
Agile Execution – Localized service teams ensure fast response and seamless integration of logistics, commerce, information, and financial flows.
AI Empowerment: Giving Supply Chains the Ability to Think
Under the wave of AI transformation, JUSDA’s self-developed “JusLink Global Supply Chain Control Tower” serves as the central intelligence of its supply chain network. The system uses AI and big data to monitor and predict global regulatory shifts, climate risks, and market sentiment in real time.
It can proactively identify risk points and optimize transport routes, achieving a full “predict–alert–respond” management loop. The system has improved risk identification accuracy by 90% and anomaly response efficiency by 80%, significantly enhancing global resilience.
Case Studies: From Risk Prevention to Value Creation
The company faced high-value cargo risks and customs delays. JUSDA implemented a “sea freight + smart declaration + overseas warehousing” model, reducing inspection rates to 0.2% and improving clearance efficiency and warehouse security.
Through JUSDA’s AI-based inventory management system, the client achieved data-driven replenishment, cutting inventory backlog by 30% and improving capital turnover by 20%.
Looking Ahead: Shaping the Future of Global Supply Chains with Chinese Intelligence
In conclusion, Steve Liang remarked, “At the intersection of smart manufacturing and globalization, the most innovative design is not the product itself, but the seamless connection from order to delivery.”
He emphasized that future competition will shift from “cost efficiency” to “intelligence-driven growth,” with sustainability, regional synergy, and AI-powered decision-making defining next-generation supply chains.
“Supply chains connect not just production and markets, but brands and trust,” Steve Liang concluded. “JUSDA will continue leveraging AI, big data, and innovation to empower Chinese brands worldwide and showcase the strength of China’s intelligent supply chains.”
